Peninsula Beauty

About Us
Look and Feel your Best!

Peninsula Beauty stocks 5000+ beauty products from over 200 top brands. Our Beauty Boutique has a knowledgeable staff, trendy fashion accessories, great gift ideas and so much more!

Celebrating 54 Years of beauty!

Peninsula Beauty started out as a single small store in San Mateo, California opened by Hal Silverstein in 1959. It was started because his wife could not find the hair color products she wanted in the bay area. Today the company, now run by his daughter Lori Silverstein, has blossomed into a 12 location chain of Beauty Boutiques and Salons. Peninsula Beauty prides itself on sourcing the best in beauty products, training a top notch staff, and making our customers look and feel their best!”

Award-winning Performance

Peninsula Beauty has earned praise for our fun, friendly shopping environment from publications and critics alike. We constantly are trying to improve service, product selection, and over all value to all our customers.

Community - Beauty is more than Skin Deep

Giving back to our community is central to the way we do business at Peninsula Beauty. Each year, a portion of May's sales go to The Lucile Packard Children's Hospital along with gift bags for the Mother's of ill children in the hospital on Mothers Day. October is devoted to raising funds for the Community Breast Health Project located in Palo Alto. We support the Woman's Recovery Association and the Shelter network with denotations of surplus beauty supplies to help lift sprits of those in need. We also support local schools, community events, and many others with gift certificates for their causes. Our goal is to improve the vitality of the communities where our employees and customers live and work.

Breast Cancer Connection
Peninsula Beauty donates $3000 for breast cancer support in October.

Breast Cancer

Lucile Packard Children's Hospital
Peninsula Beauty donates 150 gift bags to the Mothers at the hospital.